12 things a fund manager looks for on your website before they invest.

76% of institutional investors plan to increase their digital asset exposure in 2026. 59% intend to allocate over 5% of assets under management to crypto this year. The tokenized real-world assets market has already crossed $25 billion on-chain — and is projected to reach $2 to $16 trillion by 2030. The capital is moving. But most Web3 websites are not ready for it.

An institutional analyst doesn't browse your site the way a crypto-native does. They don't care about your consensus mechanism. They don't read your whitepaper first. They open the landing page and make a decision in under 10 seconds: Is this real, or is this noise?

A clear product explanation — what does this do, in one sentence, no jargon. Named team with verifiable backgrounds — full names, LinkedIn profiles, previous roles. Specific numbers — TVL, users, transaction volume, yield — not adjectives. Audit and security reports visible on the site, not buried in a GitHub link.

Compliance narrative — regulatory framework, jurisdiction, licensing status. Real partnerships with context — logos alone prove nothing. Clear explanation of where yield comes from. Risk section — what can go wrong, what's the exposure, what are the constraints.

Onboarding path — how does an institution go from "interested" to "active"? Human contact point — a way to talk to a real person, not a Discord link. Legal and operational structure — entity name, jurisdiction, governance model. Product page, not just a whitepaper — institutions need to see what the product does without downloading a 40-page PDF.

This is not a wish list. This is what capital looks for before it moves. Most Web3 projects check two or three of these. The ones that check all twelve don't need to chase investors. Investors come to them.

If your site can't answer these questions at a glance, the problem is not your product. It's your packaging.