[Lab]

Audit notes, design decisions, and the patterns behind them.

Findings from real audits. UX patterns. Technical setups that work. Written for founders who ship.

UX Patterns
Trust Signals
Conversion
Your customers search for their biggest fear about your brand. Your site doesn't mention it.
May 2026 / 14 min read
Your customers search for their biggest fear about your brand. Your site doesn't mention it.
Audit notes
Website Audit
Positioning
Stripe's hero headline and what changed
May 2026 / 4 min read
Stripe's hero headline and what changed
Audit notes
Website Audit
Conversion
You're fixing the wrong layer. That's why your site keeps losing buyers.
May 2026 / 5 min read
You're fixing the wrong layer. That's why your site keeps losing buyers.
Thoughts
AI Design
Product Design
AI replaced one type of designer and amplified two others.
Apr 2026 / 2 min read
AI replaced one type of designer and amplified two others.
Thoughts
AI Design
Product Strategy
AI can't build your product. It can only execute your thinking.
Apr 2026 / 5 min read
AI can't build your product. It can only execute your thinking.
Audit notes
UX Design
Web3
$50M lost. Because of bad UX.
Mar 2026 / 2 min read
$50M lost. Because of bad UX.
Thoughts
Web Strategy
Product Design
Design without logic isn't design. It's decoration.
Mar 2026 / 2 min read
Design without logic isn't design. It's decoration.
Thoughts
B2B Strategy
Web3
12 things a fund manager looks for on your website before they invest.
Mar 2026 / 3 min read
12 things a fund manager looks for on your website before they invest.
UX Patterns
UX Design
Web3
Tesla doesn't show engine specs on the dashboard. Why does your DeFi app show gas settings?
Mar 2026 / 3 min read
Tesla doesn't show engine specs on the dashboard. Why does your DeFi app show gas settings?
UX Patterns
UX Design
Web3
Reddit onboarded 3 million users into Web3. None of them knew it was Web3.
Feb 2026 / 3 min read
Reddit onboarded 3 million users into Web3. None of them knew it was Web3.
UX Patterns
Web Strategy
Web3
Your crypto project looks like a scam. And you probably don't know it.
Feb 2026 / 3 min read
Your crypto project looks like a scam. And you probably don't know it.
UX Patterns
UX Design
Web3
Your Web3 onboarding isn't onboarding. It's a filter.
Feb 2026 / 2 min read
Your Web3 onboarding isn't onboarding. It's a filter.
Thoughts
UX Design
Web3
Institutional UX is capital logistics, not interface design.
Feb 2026 / 2 min read
Institutional UX is capital logistics, not interface design.
Thoughts
B2B Strategy
Web3
Institutions don't buy technology. They buy outcomes.
Feb 2026 / 2 min read
Institutions don't buy technology. They buy outcomes.
Thoughts
Web Strategy
Web3
Visionary headlines don't move capital. Clear value does.
Jan 2026 / 2 min read
Visionary headlines don't move capital. Clear value does.

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Dmitry Chernov
Web & Product Architect AI, SaaS & Web3
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